The organization
CIIIC is the innovation program for Immersive Experiences (IX), running until 2029. It is funded by the National Growth Fund and is overseen by the Ministry of Education, Culture and Science (OCW), with CLICKNL responsible for coordination and operations.
In addition to the Program Team and four implementing organizations—one of which also has a liaison in the Program Team—there is a Steering Group, an Advisory Board (with representatives from the IX community), and the broader IX community.
Program Team and Implementing Organizations
The Program Team is at the heart of CIIIC’s execution and is supported by four implementing organizations that drive the program forward:
- NWO/Regieorgaan SIA
- Creative Industries Fund NL
- RVO (Netherlands Enterprise Agency)
- TNO (Netherlands Organization for Applied Scientific Research)
These organizations are also represented in the Program Team through a liaison.
These four organizations implement the CIIIC program, making use of existing policies and infrastructure as much as possible:
- RVO uses the Innovation Impact Challenge as a tool for funding calls.
- The Creative Industries Fund NL applies the Artistic and Design Research scheme for its call ‘Artistic & Design Research for Immersive Experiences’ (ADRIE).
- NWO/Regieorgaan SIA deploys both short- and long-term research funding programs.
- TNO coordinates a national network of existing facilities, collectively forming a single IX-Labs ecosystem.
Steering Group
The current Steering Group, active during the implementation phase, includes:
- Jann de Waal, Chair (Top Sector Creative Industry)
- Bart Ahsmann (CLICKNL)
- Mieke Dols (NWO/Regieorgaan SIA)
Representatives from the Ministry of OCW and the Ministry of Economic Affairs also participate in the Steering Group. In the spring of 2025, the Ministry of OCW will appoint the permanent Steering Group.
Advisory Board
The Advisory Board provides both solicited and unsolicited advice on key content areas to the CIIIC Program Team, to ensure that all content, activities, and outcomes meet the needs of the sector.
The Advisory Board consists of creators (including artists, producers, and developers), researchers, education specialists, and commissioners.