Why CIIIC?

The digital world is at a tipping point. Following the internet and mobile, we are on the eve of a third digital wave and the next revolution: a world where the digital and physical merge seamlessly. This immersive future offers unprecedented opportunities – from groundbreaking healthcare innovations to new ways of learning and working. This is a global movement we need to shape together.

The third digital wave will be immersive!

To ensure the Netherlands plays a leading role in this global revolution, the ministries of Education, Culture & Science (OCW) and Economic Affairs & Climate Policy (EZK) are launching the largest innovation programme ever seen in this field: the Creative Industries Immersive Impact Coalition, or CIIIC. With an investment of €200 million and the expertise of leading organizations from the worlds of research, business and government, we’re helping shape the future of IX. A future in which we combine innovation with important public values such as privacy, accessibility and digital inclusion.

We can only succeed if we work together – including internationally

CIIIC (pronounced: see-triple-i-see) connects Dutch expertise with national and international partners. We are building a network of thinkers and doers, facilitating talent exchange, and encouraging international co-productions. So we not only create new experiences but also build impactful solutions that cut across borders. The future will be immersive – and the Netherlands can play a key role in that future. If you want it.

We are calling on creators, researchers, public sector organizations and businesses to join us

Making an impact together. CIIIC can make it happen. With access to state-of-the-art research facilities and a growing international network of experts and partners, we provide targeted support via strategic focus areas, from R&D to market introduction and scaling: Our Challenge Programs connect you with launching customers worldwide. Our Expertise Network gives you access to international markets. While our Talent Program will bring you in touch with the best people and companies. That’s what we’re aiming for. Let's ride the immersive wave!