Vacancy: Project Lead Marketing & Communication

Are you a strategic thinker and hands-on communicator? Want to play a key role in increasing the visibility and impact of a programme that combines innovation with social responsibility?

Help shape the future of Immersive Experiences (IX) and strengthen the creative industry as a project lead marketing communication (0.9 FTE) for the National Growth Fund programme CIIIC (Creative Industries Immersive Impact Coalition)!

Your role

As project lead marketing communication at CIIIC, you're the key connector between our programme, stakeholders and the public. You make sure CIIIC’s message is clear, strong and impactful. You develop and implement a strategic communication plan and take full responsibility for its execution, working closely with your teammates and partners.

Your tasks & responsibilities

• Develop and manage the (marketing) communication plan, including mapping customer journeys and touchpoints for each target group.
• Manage the communications budget, coordinate quotes, invoices and admin processes.
• Monitor and optimise predefined communication KPIs.
• Coordinate all activities from the plan on both tactical and operational levels.
• Manage and further develop the website and online communication channels.
• Direct external partners in executing sub-plans and delivering on KPIs.
• Be a sparring partner and advisor to communication managers from partner organisations.
• Define and maintain the content strategy, content calendar and planning.
• Create inspiring stories about the impact of CIIIC projects and activities for newsletters, social media, etc.
• Ensure brand consistency (external tone of voice, use of branding/style).
• Ensure quality of CIIIC’s own content (tone of voice, visual style, etc.).
• Optimise tools and systems (further development of CMS).
• Set up new channels and tools like a case dashboard, slidedecks, and major projects like a corporate video (including call sheets, etc.).
• Coordinate new materials that require outsourcing, such as an annual review.

About CIIIC

The third digital wave has arrived. After the internet and mobile, immersive experiences (IX) are driving the next revolution: a world where digital and physical realities merge. The Netherlands wants—and is ready—to take the lead.

With CIIIC, a €200 million investment and a strong network of top-tier organisations, we’re making that happen. By joining forces nationally and internationally. By connecting innovation and entrepreneurship with public values. And by giving creatives, businesses, IX specialists and researchers access to facilities, knowledge and a global partner network.

The programme is managed by the Ministry of Education, Culture and Science (OCW). You can find more information on the website. CLICKNL is responsible for building and managing the programme team, which will take shape during 2025. The team—led by the programme director—will include a programme secretary, office manager, project leads, and communication specialists.

What you bring

• At least 5 years of experience in a similar role that combines strategic thinking with hands-on execution.
• Background in the creative industries and a strong affinity with innovation and/or social impact.
• Excellent writing, editing and speaking skills in both Dutch and English.
• Experience developing and executing (online) (marketing) communication plans within a project-based environment.
• Comfortable collaborating with a wide range of stakeholders: creatives, research institutions, businesses, governments, and non-profits.
• Strong organisational skills and a proactive, structured way of working.
• Independent, resourceful and solution-driven attitude.
• Knowledge of social media, SEO/SEA, CMS platforms and dashboarding tools.
• Open, approachable, and a great team player.
• A proper workspace with the necessary facilities. You're available to work from our Rotterdam office (Groothandelsgebouw next to Rotterdam Central Station) two days per week.

What we offer

• A salary between €5,000 and €6,500 gross per month (based on 40 hours), depending on your experience and qualifications.
• 30 vacation days per year (full-time basis), a pension contribution, and a fixed mobile phone allowance.
• A dynamic and meaningful role in a leading national programme with social impact.
• An inspiring team of experts in innovation, tech and social change.
• Flexible working hours and hybrid work options.
• A 0.9 FTE position (to be determined in consultation) via Stichting TKI CLICKNL, the employer of the programme team and the Top Consortium for Knowledge and Innovation (TKI) managing CIIIC.

Interested?

If this role sounds like a good fit, we’d love to hear from you! Apply by Friday 11 April 2025 by sending your CV and motivation letter or video to hr@clicknl.nl.

Questions? Contact Heleen Rouw, programme director at CIIIC: heleen@CIIIC.nl. 

Acquisition in response to this vacancy is not appreciated.